About Us

How It Started

Three friends, one shared backpack, no business plan.

NowWeGo started as three friends chasing weekend trails out of a shared backpack. There was no office, no brochure ??? just a spreadsheet of routes we'd walked ourselves and a WhatsApp group that grew every month someone tagged along. A decade on, we still route every journey the same way: on foot first, on paper second. Every camp we run, every trail we list, our own team has slept on it ??? and every price you see is exactly what you pay.

We turned down franchise offers twice because they wanted us to sell routes we hadn't walked. That's still the line we won't cross ??? if it's on the site, someone from NowWeGo has stood there, checked the water source, and timed the trail themselves.